Who it’s for · Investors (Land & Multifamily)

Read the market
at the parcel.

Cap rates lag. Rezonings and site plans don't. What The Lot surfaces the parcel-level signals that reshape a submarket months before they show up in a comp set.

Pre-filtered for investors (land & multifamily)

The short version

Filter the activity feed by project type, status, and jurisdiction to see the residential pipeline and rezoning docket across Harrisonburg and Rockingham County.

What you’ll actually use

Rezoning + special-use feed

Filter to just rezoning or special-use permit filings, across both jurisdictions, at any status.

Residential pipeline filter

Multi-select filtering on project type (Residential, Mixed Use), kind (project vs. subdivision), and jurisdiction — with unit counts on every card.

Parcel context

Every project card links to its primary parcel — zoning, acreage, proffers, and the source record are one click away.

Parcel watchlists + alerts

Save any parcel and get an email when a project touching it changes status. Draw-your-own-corridor watchlists are on the roadmap.

How it helps day-to-day

Scenario 01

Screening a submarket

  • Filter for Residential + last-90-days activity and skim what's moving.
  • Cross-check the zoning layer on the map to see where density is politically likely.
  • Open each candidate parcel in a tab to read the full record.

Scenario 02

Tracking your comp set

  • Filter to your competitors' project type and jurisdiction — one URL, updated live.
  • See unit counts, acreage, and status on approved comparables.
  • Save any comp's parcel and get alerts on status changes.

Scenario 03

Following rezonings

  • The Rezoning status bucket surfaces every parcel currently under a zoning change.
  • Cross-check the proffer overlay for recently rezoned land in the same submarket.
  • Follow the source link straight to the staff report or case file.

Common questions

Does What The Lot show ownership history?

+

Not yet. Ownership is available in each jurisdiction's public deed and assessor systems, which we link out to on the parcel page. Owner search inside What The Lot is on the roadmap.

Can I see LLC assemblage patterns?

+

Not directly today. When we add owner-name search, spotting the same LLC on multiple adjacent parcels will surface on the parcel and map pages. For now, the source-record link on each parcel takes you to the assessor lookup.

How do multifamily and residential filters work?

+

Projects are tagged with proposed type as published by the reviewing jurisdiction. Filter the activity feed or map to just Residential, Mixed Use, or a specific status.

Is there API access for underwriting models?

+

Not yet. Today, the fastest path is a parcel watchlist plus alerts. API access is on the roadmap — email hello@whatthelot.com if that unblocks you.

How does this differ from Reonomy or CoStar?

+

Those cover the whole US at a market level. What The Lot goes deep on a single MSA using the primary public record, which is often fresher and more granular than aggregators.

Start here

One address is enough.

Search a parcel, follow it, and get a note when something changes. Everything on What The Lot links back to the public record it came from.